As Creative Producer, Co-Writer, and Co-Director, I lead animators at our partner animation studio to create this mixed media promo for Hiveworks Mead, as well as different aspect ratio versions for social media.
By bringing together dynamic 3D can animations with real-world photography and 2D illustrations, we aimed to create a light and dreamy, yet exciting and vibrant world.
Not only did we want the visual style to match the rustic yet elevated vibe of the product, but we wanted the sound to match as well. I sourced and edited numerous music options, and narrowed down a wide variety of options to create our final sound designed video.
Side-by-side of my rough storyboard sketches, with vendor storyboards after my hand-editing for client delivery, and additional vendor in-progress style frames.
Note: All preparation, materials, visuals, and sketches, including all electronic files used to create the project remain the property of Hiveworks, Bam Studio, and Explainly.