As Creative Producer, Co-Writer, Co-Director, and a Post-Production editor throughout this project, I'm proud to have directed our partner animation studio to deliver over 100+ alternate versions of our final assets to the Chamberlain and LiftMaster teams that met all their creative needs and detailed technical specifications.
After creating shorter cuts of all videos, each in various sizes and with different call-to-action approaches, Chamberlain used and tested them throughout their marketing channels-- from internet ads across the US to broadcast commercials all the way through Canada.
Informed by their target demographic of mid 30s to 40s aged mixed-gender adults and inspired their ever-changing brand style, we co-created and narrowed down a thorough mood board to help establish our style.
Statistics gathered on the performance of our first overview video together helped inform our approach and refine the art style of the next two videos.
For our app and garage security focused videos, we moved away from extremely graphic, abstractly proportioned characters, and instead took inspiration from more hand-illustrated looking character style
I wanted the color palette, energy, and especially the look of the mobile platform to feel unified and consistent with our first video-- while concurrently elevating the look to feel more cozy, human, and artistic. Our partner studio's team of artists did an impeccable job collaborating with us on this challenge.
In our first video, we even experimented working with the 3D models of the devices and interlaced them within a fun 2D illustration style to capture their convenience and integration capabilities.
Together with their team, we were able to fast-track the video so it would be ready in time for the sale they were aiming to target.
Note: All preparation, materials, visuals, and sketches, including all electronic files used to create the project remain the property of myQ, Chamberlain, LiftMaster, and Explainly.